brief: Savoychef create kid friendly kitchen goods. They sought a fun, colorful brand identity & packaging for a new line of product that suggested ease of use, as well as being enjoyable. Additionally, the ask was that the design be easily adapted to future products within the line.

solution: By simplifying the design, I incorporated all the “color” into the logo while mimicking the cutter shape. The softer blue/white box sides highlight the bright cutters and create space for usage instructions, included shapes & various sandwich types.