jurassic world dino crackers
client: owned brands
brief: Owned Brands, a Jurassic World licensee, hired me to design their cookie line. They wanted recognizable packaging inspired by the franchise that would appeal to an 8-13 yr old demographic. One unique & enjoyable aspect of the project was the creative freedom Owned Brands afforded me on this project.
solution: Focusing on the realistic, detailed illustrations of the movie dinosaurs helped me design packaging attractive to key demo. Using a bold red background that highlighted the environment made the dinosaur characters stand out & the text more noticeable. It was crucial to create a jungle scene rather than designing something that showcased specific characters.
services: art direction, logo & package design, photography & retouching direction, copywriting
